PurpleBerry Wholegrain Flour is our own unique blend of purple wheat (anthograin wheat) and purple corn. The natural purple tint of the flour comes from the antioxidant anthocyanin, which helps reduce damage to the cells in our bodies caused by free radicals. Antioxidants help slow the aging process and protect our bodies from cardiovascular disease and cancer. PurpleBerry Wholegrain Flour has more than four times the amount of antioxidants typically found in cultivated blueberries, and more than 25 times the amount of antioxidants found in standard refined wheat flour! It is also high in dietary fiber which can significantly impact the occurrence of obesity, cardiovascular disease and Type 2 diabetes. To get that special purple tint, try replacing just 10% of the flour in your usual bread, noodle or other recipes with PurpleBerry Wholegrain Flour.